Understanding the Business Benefits of Using a Music Provider
Music has the power to influence what type of product is purchased, how happy a customer feels about their experience of your business, how fast or slow a customer moves through your premises or eats and drinks in your premises, how patient they will be with delays and how soon they will return, if at all. It can also affect the motivation of your staff, and affect how well they deal with your customers. With this potential, there can surely be few businesses who should not at least consider whether music has a place in their premises.
Having decided that you want music in your business, the question then becomes why you should rent it from a music provider. That is rather more difficult to answer, because there are many possibilities, and which are important to you will depend on the needs of your business:
MUSIC AVAILABILITY: Our system gives you access to over 250,000 tracks from the first day. That’s a lot of CDs or downloads!
LEGAL COMPLIANCE: We have all of the necessary copyright licenses. This means that you can be sure of the legality of your music. We also offer reduced copyright music, for environments where recognised music is not a necessity and cost is a key consideration.
QUALITY CONTROL: ?Our studio team balance each track to avoid changes in volume level. They also remove silences from the start and end of tracks, and flag potentially offensive lyrics. Your system will only play such material if you have allowed it.
MAINTENANCE: Who fixes problems with your system? Our helpline is manned 9am till 9pm every day. We also have backup systems available.
COST CONTROL: Taking a music contract means that you can fix the cost of your audio updates. Your staff can concentrate on their key role, rather than purchasing music. Renting also means that you do not incur the cost of purchasing music that will only be used for a limited period.
FLEXIBILITY: Does your trading pattern vary throughout the day? Our systems facilitate the shaping of your unique profile. We can meet your changing needs, whether that means an ultra-modern dance night or an OAP’s lunch party!
MULTIPLE VENUES: Our systems can easily deliver the same, slightly varied, or completely different music to a set of venues. Whether you want tight branding, a core style or just a ‘bulk-buy’ discount, you’ll find an option to suit.
EXPERTISE: Make use of our expertise in hardware and software to build the best music system for your needs. It is the job of our studio team to know the recent, current and future trends. Our engineers can advise on any aspect of audio technology. Have their knowledge on tap.
ADVERTISING: Although not strictly part of ‘music management’, this is part of managing your audio. Audio (or video) adverts ???can be used to advertise your upcoming events or special deals. Alternatively, they can be sold to third parties to generate an additional income stream for your business.